Spytrend’s competitor finder shows who competes with a brand for the same customers in advertising. Enter a website and get its direct competitors, adjacent players and the ads each of them runs on Facebook and TikTok, with ad counts, live campaigns, countries and traffic.
Competitors by ads
Find competitors by ads, not by search rankings
Search for “competitor finder” and most of the tools you get are SEO tools: they list the sites that rank for the same keywords in Google. That tells you who shares your search results. It doesn’t tell you who is paying to win the same customers right now, or what those brands are showing them.
Spytrend finds competitors by ads. We start from what a business sells and who it sells to, then look at who advertises to the same people. A brand that grows on paid social and barely ranks in Google still shows up here, and it is often exactly the rival you were missing.
For any website you enter, the finder shows:
- Its niche. We read the site and name its market, its audience and the job it does for customers. Every match is checked against that description.
- Direct competitors. Brands in the same niche that go after the same buyers. Each card says why it matched: same niche, named alongside the brand across the web, a rival in search, shared creatives or a shared tracking pixel.
- Their ads. How many ads we track for each competitor, how many are active now, how many new ones appeared each week and which countries they target. One click opens the ads themselves: creatives, copy, landing pages and run dates.
- Market weight. Estimated monthly visits and their trend, so a brand with thousands of ads and a small shop with a handful are never read the same way.
- The wider circle. Adjacent niches and channels that sell to the same audience, more players named in niche roundups, and the brands you meet in Google search, kept in a separate block so paid rivals and organic ones don’t blur together.
That is the difference between a list of names and competitor research: you see who your rivals are and how they advertise in the same view.
Data
Where the competitor data comes from
Spytrend is an ad intelligence platform for Facebook and TikTok advertising: a full five-year archive of ads, AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place. About 166 million new Meta ads are added to it every month, and the competitor finder searches the same base.
To decide that two sites compete, we compare what they sell, who they sell to and in which countries, and we check where the brands are named together: comparison articles, “best of” roundups and reviews. Ad data adds signals a keyword tool cannot see, such as the same creative running on two sites or two sites behind one tracking pixel. Search overlap counts as one more signal and is shown on its own, never as the definition of a competitor.
The ad counts on a card come from the same base you browse when you open that competitor’s ads.
Example
Example: the competitors of ridge.com
Ridge sells slim metal wallets and everyday carry gear. Enter ridge.com and the finder names the niche, minimalist and slim wallets, then returns brands like these (October 2026):
| Site | Found as | Why it matches |
|---|---|---|
| ekster.com | Direct competitor | Smart, trackable slim wallets for the same buyer |
| secrid.com | Direct competitor | Slim wallets with card protection |
| aviatorwallet.com | Direct competitor | Premium metal wallets |
| threadwallets.com | Direct competitor | Slim wallets and small accessories |
| peakdesign.com | Adjacent channel | Everyday carry and travel gear for the same audience |
| monos.com | Adjacent channel | Travel essentials bought by the same people |
| titaner.com | Niche player | Titanium everyday carry, named in the same roundups |
Ekster alone has more than 15,000 ads in the base. Open them to see which offers, creatives and countries it is testing against Ridge, then run the finder on ekster.com to map its own rivals.
How it works
How to find competitors and their ads
Enter a domain
Your own site or any brand you want to study: an online store, a SaaS product, a health, finance or education business — anything with a real product page.
Review the competitors
Direct competitors come first, then adjacent niches and the wider circle. Each card shows why the brand matched and how actively it advertises.
Open their ads
Pick a competitor to see its creatives, copy, landing pages, countries and run dates. Ads that keep running for weeks are usually the ones that pay off.
Go one level deeper
Run the finder on a competitor to see its own rivals. Two or three steps are enough to map a whole market.
You can try it without an account. Free access has limits on how many sites and ads you open; an account raises them, and a paid plan removes them.