# YouTube channel audit: a quality score for any channel > Enter a YouTube channel to see its quality score, subscribers and engagement rate. - Page title: YouTube channel audit: channel quality score | Spytrend - Page description: Free YouTube channel audit: enter a channel handle and get a quality score out of 100, with subscribers and engagement rate. Your first lookup is free. - Tool: https://spytrend.com/youtube-channel-audit - Embeddable version: https://spytrend.com/youtube-channel-audit/embed - All free tools: https://spytrend.com/tools - The product behind it: https://spytrend.com/?utm_source=tools&utm_medium=free_tool&utm_campaign=youtube-channel-audit To audit a YouTube channel, enter its @handle or channel link and press Audit channel. You get a quality score out of 100 with a rating from Poor to Excellent, the subscriber count and the engagement rate. When the score is low, one line names the main reason. This page reads one channel from the YouTube channels we have collected. It does not query YouTube live. ## A quality score out of 100, the subscriber count and the engagement rate You get one answer about one channel: how its public numbers compare with channels of the same size. YouTube shows the subscriber count and leaves the comparison to you; this page does the comparison. What comes out: - **A quality score.** A number from 0 to 100 with a rating: Excellent, Very good, Good, Average or Poor. Higher means the channel’s views, likes and activity look like those of healthy channels its size. - **Subscribers and engagement rate.** The subscriber count, and the median likes per view across its recent videos. - **One reason, when the score is low.** Below 60, one plain line names the signal that pulled the score down, such as views far below channels of this size. The score is a quality signal, not a verdict. A low score says the numbers look unusual for the channel’s size; it does not prove that anyone bought subscribers or views. ## YouTube channel checker: three steps 1. **Copy the channel handle** Copy the channel’s @handle from YouTube, or the link to the channel page. 2. **Press Audit channel** Paste it and press Audit channel. Your first lookup is free, no sign-up; after that, your email unlocks one more. 3. **Read the score** You get the quality score with its rating, the subscribers and the engagement rate, and one reason line when the score is low. Picking a channel for a sponsored video? Audit two or three channels of a similar size: the score is built for that comparison. ## Four signals, each measured against channels of the same size We put the channel next to YouTube channels with a similar subscriber count (and, where we have enough of them, the same category) and look at four signals: views against subscribers, likes per view, how evenly its videos perform, and whether it still uploads. Each signal becomes a position among those peers, and the score is their weighted average, from 0 to 100. Views against subscribers weigh the most, because bought subscribers do not watch. One viral video does not pull the score down, and a large channel is never compared with a small one. We do not sample or classify the channel’s subscribers, so the score never claims a share of them is fake. ## Free version limits Your first lookup is free, no sign-up. Leave your email for one more, then create a free Spytrend account: it opens the full ad library, and paid plans add fresh ads and every filter. One lookup reads one channel from our database, and the result stays on this page. A channel we have not collected yet gets no score. ## Pay for viewers, not for a subscriber count — check before you sponsor A sponsored video is priced on subscribers, but only viewers see your product. When a channel’s recent videos draw far fewer views than channels its size, the price and the reach have come apart. A brand manager shortlisting channels audits each one and keeps the ones whose views and likes hold up against their peers. An agency compares two channels with the same subscriber count and sees which one still has an audience that watches. ## The ads brands actually run, beside the channels they sponsor This tool audits one channel at a time. Spytrend is an ad intelligence platform for Facebook and TikTok advertising: a full five-year archive of ads, AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place. ### Two jobs where one channel is not enough - **Writing the brief for the sponsored video.** The video ads that brands in the niche keep running show which hooks and formats hold attention there, so the brief starts from evidence. - **Seeing who else pays for the same audience.** An advertiser’s card lists every ad, page and country, so you can see how hard competitors push the viewers you are about to buy. ### How to start [Create a free account](https://spytrend.com/register?source=tools&returnTo=%2Fads%3Ffrom%3Dtools&utm_source=tools&utm_medium=free_tool&utm_campaign=youtube-channel-audit) and search a brand in the channel’s niche. The free account opens the ad library; paid plans add fresh ads and every filter. ## FAQ - **How do I audit a YouTube channel?** Enter its @handle or channel link and press Audit channel. The quality score compares the channel’s views, likes and activity with channels of the same size. - **Is the YouTube channel audit free?** Yes, to start. Your first lookup is free, no sign-up, and your email unlocks one more. After that, a free Spytrend account opens the full ad library; paid plans add fresh ads and every filter. - **Does a low score mean the channel bought subscribers?** No. It means the channel’s numbers look unusual for its size, for example views far below similar channels. That is a reason to look closer, not proof. - **How is the engagement rate worked out on YouTube?** It is the median likes per view across the channel’s recent videos. Views against subscribers feed the quality score separately. - **Why does it say the channel is not in our database yet?** We only score channels we have already collected. Try another channel, or check this one again later. - **Can I enter a channel link instead of a handle?** Yes. A youtube.com/@handle link, a youtube.com/channel/ link or the bare @handle all work. ## Start from one channel. See the ads behind the niche. One audit tells you how a channel compares with its peers. Spytrend shows you the ads that the brands in its niche keep paying for. [Open Spytrend](https://spytrend.com/register?source=tools&returnTo=%2Fads%3Ffrom%3Dtools&utm_source=tools&utm_medium=free_tool&utm_campaign=youtube-channel-audit) ## Related tools - [Engagement rate calculator](https://spytrend.com/engagement-rate-calculator): Enter an Instagram or YouTube username and see its engagement rate against accounts of the same size. - [Instagram fake follower checker](https://spytrend.com/instagram-fake-follower-checker): Enter an Instagram username and get a quality score out of 100, with followers and engagement rate. - [TikTok fake follower checker](https://spytrend.com/tiktok-fake-follower-checker): Enter a TikTok username for a quality score out of 100. TikTok accounts are being added to our database now. - [Influencer search](https://spytrend.com/influencer-search): Pick YouTube or Instagram, a niche and a country, and see the top creators there, ranked by audience and recent activity. - [YouTube transcript](https://spytrend.com/youtube-transcript): Paste a YouTube link and get the video’s transcript with timestamps. Copy it or download TXT and SRT. - [Meta Ad Library search](https://spytrend.com/meta-ad-library-search): Paste a domain and see which Facebook pages advertise it, with the ad count for each and a link to its Ad Library page. [All free tools](https://spytrend.com/tools) ## Embed this tool on your site Add this audit to your own page. Paste the code below into your HTML; it works on any site and needs no account. Embedded copies run the same free limits as this page. ```html ``` The quality score compares a channel’s public numbers with channels of the same size in our database. It is a signal, not a verdict about the channel.