To find influencers similar to a channel, enter its YouTube @handle or channel link and press Find similar. You get up to ten creators matched to it by niche, country and size. The first three, the closest in size, are shown in full with their subscribers and views per video. Instagram accounts are not counted in this tool.
One username in: creators matched to it by niche, country and size.
What you get
Up to ten creators like the account you enter
The account you enter gives you a list of names to check: creators who post about the same things in the same market. You skip going through its follows and the platform’s suggestions one by one, guessing which of them are the right size.
What comes out:
- The account you entered. Its name, picture, niche, country and audience, so you can see what the matches are built on.
- The matches. Name, @handle, picture, niche, country and a link to the profile for the three matches closest in size.
- Their numbers. Subscribers and the average views a video gets.
- The rest of the list. Each further match sits under a light blur until you sign up for a free Spytrend account; with an account every match is open.
The matches are drawn from the creators we have collected rather than from the whole platform, and no row carries contact details.
How to use it
Find similar influencers: three steps
Enter a channel
Type a YouTube @handle or paste a channel link.
Press Find similar
Your first lookup is free, no sign-up; after that, your email lets you keep going.
Open the profiles
Every match shown in full links to the creator’s profile: look through their recent posts there before the name goes on your shortlist.
Planning a campaign? Start from the creator who worked best for you last time: the matches are the next names to check.
How matching works
Matched by niche and country, ranked by size
We find the account among the creators we have collected and take its niche and country. The matches come from our ranked list of creators for that niche in that country; when there is no such list, from the list for its niche in all countries, and then from the list for its country in all niches. The heading of the result says which one answered.
Inside the list, every creator is ranked by size: those in the same size band as the account come first (1K–10K, 10K–50K, 50K–100K, 100K–500K, 500K–1M or 1M+ followers), then the rest by how close their follower or subscriber count is to it. The lists only hold creators with at least 10,000 subscribers or followers, so a smaller account gets the nearest creators there are.
The first three matches, the closest in size, are shown in full; the rest are blurred until you sign up for a free Spytrend account. Similar here means the same niche, country and size: it says nothing about who follows the accounts.
Limits
Free version limits
Your first lookup is free, no sign-up. Leave your email to keep going, then create a free Spytrend account: in Spytrend Influencers it opens the first page of results, with part of the rows hidden, and a subscription adds full lists, contacts and export.
An account we have not collected yet, or one we find no matches for, does not use up your lookup. Each lookup shows up to ten matches, up to three of them in full, and contact details are never shown.
Why influencer marketers use it
From one creator who worked — to the next names to check
The usual way to find more creators like one who already works for the brand is by hand: going through their follows and the platform’s suggestions and opening each profile to check niche, market and size. A list matched on niche, country and size gives you the first names to check.
A brand manager whose last sponsored post sold takes the matches as the next names to check, and looks at each profile before paying for a post.
A creator manager enters the creator a client likes most and comes back with names from the same niche and market for the shortlist.
Go further with Spytrend
From a list of similar creators to a shortlist with contacts
A list of similar creators gives you names to check. Checking them and getting their contacts is the bigger job.
Spytrend is an ad intelligence platform for Facebook and TikTok advertising: ads AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place.
Spytrend Influencers is where you find creators for your campaign and get their contacts. Search YouTube and Instagram creators by niche, audience size and country, check a creator before you pay and export your shortlist. You find creators, check their audience and recent videos and contact them yourself.
Three jobs a list of similar creators cannot do on its own
- Widening the search. Search creators by niche, audience size and country, beyond the matches one account brings.
- Checking a creator before you pay. Open a creator to look at their audience and recent videos before you agree a fee.
- Getting the contact. This page never shows contacts. A subscription adds creators’ contacts and the export of your shortlist; you contact the creators yourself.
From one creator to a shortlist, in three steps
- Pick the niche. Start from the niche and country the matches came from, or choose the niche, audience size and country your campaign needs.
- Check the creators. Open each one to look at their audience and recent videos.
- Export your shortlist. With a subscription, download the creators you picked as a CSV or XLSX file and contact them yourself.
How to start
Create a free account and open Spytrend Influencers on your creators’ niche. A free account opens the first page of results, with part of the rows hidden; full lists, contacts and export come with a subscription.