To calculate influencer EMV, paste the YouTube channels on your list and press Calculate. We add up the median views of their recent videos; the page multiplies that by posts per creator and your value per 1,000 views. The result is an estimate by the Spytrend model, worked out from a formula you can see.
Paste up to 15 YouTube channels. We read their median views from the creators we have collected; the media value is worked out from them at a rate you set.
What you get
Median views, subscribers and an estimated media value for a list of channels
You get one number first: the estimated media value of the whole list, with the formula behind it. Under it, a row for every channel.
What comes out:
- Estimated media value. Median views added up, times posts per creator, times your value per 1,000 views. An estimate by the Spytrend model, not a price.
- Median views per channel. The middle view count across up to 20 recent videos from the past year: what a usual video on the channel gets.
- Subscribers. The audience of each channel, and of the counted channels together.
- A status for every channel. Counted, not in our database yet, or too few recent videos. Only counted channels add to the value.
The value per 1,000 views is yours to set. The page opens with $10 as an example; replace it with what a view is worth to your brand.
How to use it
Influencer EMV calculator: three steps
Paste the channels
Type or paste up to 15 YouTube @handles or youtube.com/@handle links, one per line or separated by commas. Old /c/ and /user/ links can’t be read — use the channel’s @handle.
Set your rate
Enter what 1,000 views are worth to you and how many posts each creator makes. The page opens with an example rate of $10.
Press Calculate
Your first lookup is free, no sign-up; after that, your email lets you keep going. You get a row per channel and the estimated media value.
Change the rate or the posts after the lookup: the value updates on the page, and no new lookup is used.
How the estimate works
Median views, added up, at a value per 1,000 views you choose
For each channel we take its videos from the past year in our data, up to the 20 most recent, and find the median views: half of those videos got more, half got fewer. A channel needs at least three such videos to count.
The page adds those medians up, multiplies them by the posts each creator makes and by your value per 1,000 views, then divides by 1,000. EMV = median views added up × posts per creator × value per 1,000 views ÷ 1,000.
The value per 1,000 views is the one number we do not supply. The page opens with $10 as an example; you might use what you pay for 1,000 views of your own ads, or the figure your reports already use. Creators set their own prices: the estimate says what the views may be worth to you, not what a post costs.
Worked example: three channels, one post each, at $10 per 1,000 views
| Channel | Median views | Estimated value |
|---|---|---|
| Channel A | 58,000 | $580 |
| Channel B | 41,000 | $410 |
| Channel C | 29,400 | $294 |
| All three | 128,400 | $1,284 |
Limits
Free version limits
Your first lookup is free, no sign-up. Leave your email to keep going, then create a free Spytrend account: in Spytrend Influencers it opens the first page of results, with part of the rows hidden, and a subscription adds full lists, contacts and export.
One lookup reads the whole list, up to 15 channels, from our database, and the result stays on this page. If none of the channels can be valued, the lookup is not counted. Changing the rate or the posts afterwards needs no new lookup.
Why influencer marketers use it
Put a value on a creator shortlist — in views, not in follower counts
A shortlist is easier to judge as one number. Median views show what a usual video on each channel gets, and adding them up shows what one round of posts may reach.
A brand manager compares two shortlists with similar subscriber totals and keeps the one whose videos draw more views.
A creator manager or an agency puts the estimated media value of a campaign plan in the brand’s own value per 1,000 views, so the number matches how the brand already measures paid reach.
The estimate is for planning. Creators set their own prices, and the rate on this page is yours, not a price list.
Go further with Spytrend
Build the list you value: find creators and get their contacts
An estimate values the channels already on your list. Building the list and getting each creator’s contacts is the bigger job.
Spytrend is an ad intelligence platform for Facebook and TikTok advertising: ads AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place.
Spytrend Influencers is where you find creators for your campaign and get their contacts. Search YouTube creators by niche, audience size and country, check a creator before you pay and export your shortlist. You find creators, check their audience and recent videos and contact them yourself.
Three jobs a media value cannot do
- Building the list. Search YouTube creators by niche, audience size and country, so the channels you value come from a shortlist that fits the brand.
- Checking a creator before you pay. Open a channel to look at its subscribers, views and recent videos before you book it.
- Getting the contacts. This page shows views and an estimate, not contacts. A subscription adds creators’ contacts and the export of your shortlist; you contact the creators yourself.
From a niche to a valued shortlist, in three steps
- Pick the niche. Choose the niche, audience size and country your campaign needs.
- Export your shortlist. With a subscription, download the creators you picked as a CSV or XLSX file.
- Value it here. Paste the channels into this calculator and set your own value per 1,000 views.
How to start
Create a free account and open Spytrend Influencers on your creators’ niche. A free account opens the first page of results, with part of the rows hidden; full lists, contacts and export come with a subscription.